Are you a Digital Marketer looking for Tools Every Digital Marketer Must Have?
Not to be dramatic, but digital marketers today live and die by the tools of the trade. To take your marketing strategy to the next level, we have outlined the following digital marketing tools every marketer should have in their tool belt.
Lists of Tools Every Digital Marketer Must Have
1. HubSpot Marketing
From managing your content and social media to tracking emails and connecting with your leads, Hubspot is an all-in-one solution – although it works well with other point solutions you may use (Typeform, HotJar, etc.).
This tool allows you to grow your traffic, convert leads and prove ROI for your inbound marketing campaigns as well as it also shortens deal cycles and increase close rates with the provided sales tools.
2. Ahrefs
Ahrefs is great for competitive analysis, allowing you to check out who is linking to your competitors, what their top pages are and more.you can see where their content ranks and using the content Gap Tool, identify key weakness for your content areas.
It is an SEO tool that lets you see which pages get the most traffic and you can see the amount of traffic going to competitors’ sites.
3. Proof
Proof connects to your CRM or website and uses social proof to boost conversions on your site.They implement social proof messaging (i.e “25 people are viewing this post right now”), reviews and videos geared towards targeted customers once they visit your site.
You can identify your visitors and examine their journey throughout your site, which can help optimize your site design for higher conversions.
4. Survey Anyplace
If you are looking for a powerful lead generation tool, Survey Anyplace is a software your marketing team should consider.With their ReportR pack, respondents can walk away with a personalized PDF report based on their answers immediately after completion.
They also integrate smoothly with your existing marketing stack either via webhooks, Zapier or Integromat . so you can easily transports leads through to your CRM or email marketing tool and start building nurturing campaigns.
5. Yoast
Yoast is an excellent tool to help you optimize your content for search engines. It helps you choose cornerstone content, focus keywords to help you rank, individual content URLs, and internal links for an additional boost.
Its updated to reflect Google’s algorithm every two weeks, so you can always stay up-to-date on your SEO.
6. Slack
It is one of the favored communication services in business today.It’s an excellent tool for networking and meeting others in the digital marketing space, and gives you the freedom to join or leave channels as needed.
It facilitates, de-silos and focuses collaboration between employees and teams. You can tack on a seemingly unlimited amount of integrations and slack applications to make the tool even more powerful.
7. Trello
Trello is a content management tool that many organizations use for brainstorming and strategizing content – in fact we use Trello at HubSpot to know when our blog posts are scheduled for publication.
The reason Trello is so appealing is that it’s free for small teams and businesses,and it provides a visual way to brainstorm and schedule content online.
8. Canva Business
Canva is a drag-and-drop design platform that allows users to create images using custom pictures, icons, shapes and fonts from the canva catalog.
It offers an aesthetically-pleasing simple way to design your own logos, presentations, images or graphs based off your team’s needs. It cuts out the need for an experienced designer and enable you to create the exact visual you have in mind using their vast image collection.
9. Google AdWords
Google AdWords hosts the google keyword planner, where you can research which keywords you want to include in your ad and your other content.You can set budget caps on how much you want to spend.
Ultimately, the tools helps you funnel more prospects to your website.
10. Google Analytics
Google analytics is the gold standard for website analytics. Nowadays, it’s hard to operate as a digital marketer if you don’t have some level of google analytics expertise.
It can show you who is coming to your website, from where, and on which pages they are spending the most of their time.
Ending Thoughts
Hence these are the Tools Every Digital Marketer Must Have. There are plenty of different tools for you to tackle your marketing problems- you just need to decide where to focus first, which tool works best with your company structure and ultimate goals.
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